PROBLEM

In the world of finance, BNY Mellon had all the glamour and prestige of a plumbing company, doing the industry's back-office grunt work. 

SOLUTION

Our clients happened to mention (like it was no big deal) that BNY Mellon touches 20% of the world's financial assets daily. That's $28 trillion. They connect the power of investments to peoples' lives. These guys aren't plumbers—they make the financial world go round. And that's the story we told.