PROBLEM:  Duff & Phelps wasn't well known, and few people understood exactly what they do. They needed a campaign that would attract attention, show off all their capabilities and highlight their thought leadership.

SOLUTION: Duff & Phelps prides itself in telling clients what they need to know—not what they want to hear. So we created a series of provocative, truth-telling ads about front-page business news. They shake up a dull category, and demonstrate Duff's expertise and relevance.