PROBLEM

Hiscox is a 100-year-old British business insurance company, not well know here. They needed a breakthrough campaign to distinguish themselves in the U.S. market.

SOLUTION

Insurance ads mostly deal in fear, promising to shield you from risk. It's kind of weird because embracing risk is what small business is all about. So we zigged. We launched the U.S. brand with a celebration of risk, encouraging businesses to be bold, knowing that Hiscox has their back.