Monthly Facebook/ Instagram posts
Across cultures, we brought life to a community that connects with glass through social media, print, video, digital. All social content, comprised of videos, images, listicles and GIFs were crafted in-house collaboratively by the Doremus & Company creative and production teams, encompassing content made for consumption on three continents and in nine countries. Working with the Engagement department, all content is aligned with social and brand strategies to produce innovative content that serves brand goals as well as sparks the imagination of a global audience. Each piece of content is strategized and tweaked for multiple social platforms to ensure maximum reach and engagement.
Monthly Facebook/ Instagram posts
Brand Website design
Brand Campaign
Social media highlight reel
Instagram daily image posts
Pledge Hub
Experiential "SXSW" 2014, 2015
We’re not just selling a commodity. We’re promoting a way of living that fits into today’s culture. The SXSW music and arts festival gave us an opportunity reach our Millennial audience and bring Glass Is Life…to life.
At the FADER FORT (the most in-demand destination of SXSW), we built a space that allowed people to interact, create and play with Glass Is Life. We made glass a living, interactive, natural element in a loud, crowded, tech-invaded space. 400,000 people attended the official event.
The result: Nearly 600 glass bottles were hand painted, 22,500 cups were served, 1,135 photos from our photo booth were printed. Photos from our Instagram influencers received 44,205 engagements over the course of the festival. Our300,000-strong Glass Is Life community grew, and more than 500,000 Twitter users reached double the normal engagement rate for Twitter and Instagram content.
Activation "Whiskey Live"
Talk about a dream assignment. Consumers flock to Whisky Live to sample over 300 scotches, bourbons and whiskeys from around the world. For Glass Is Life, we created a unique experience that stood out in the crowd. To complement fine spirits in served the perfect glass, we curated perfect pairings, partnering with Martinez Cigars, Lawless Jerky and OKAMOTO STUDIO, who carved unique ice cubes on the spot.
Activation "Blue Ocean Film Festival"
"North America Whisky Live" draws a consumer-based audience to taste over 300 scotches, bourbons, and whiskies, from around the world. Attendees may not realize they are pro-glass, but their affinity for high-quality, tasteful whisky makes them inclined to appreciate the benefits of glass as a packaging solution. In the spirit of whiskey in glass, we curated perfect pairings for attendees favorite drink, whisky. Experts like Martinez Cigars crafted the perfect cigar, OKAMOTO STUDIO live carved unique ice cubes and Lawless Jerky paired their world inspired jerky flavors with Crown Royal, Knob Creek, and Maker’s Mark. The Glass Is Life activation was an immersive experience in a sea of whisky spirit booths which was unique and memorable.
