PROBLEM

Most window sales are in the replacement market, where there are some 700 manufacturers. Most of them offer generic products with a “let’s keep this simple” approach. That puts premium, branded window companies like Pella at a big disadvantage. If a homeowner wants to purchase Pella windows, it takes a lot more time and effort. Architects and builders may understand all the window options and features—but consumers don’t.

Solution 

Educate the consumers about the benefits of Pella windows and tackle the replacement window market with innovative products. That’s the easy part. The hard part is doing it in a way that’s compelling, entertaining and fun.