PROBLEM

QBE is a $13 billion insurance giant in Australia, but it’s nearly unknown here. Facing competitors like Nationwide and Liberty Mutual, we needed a unique message and distinctive point of view to introduce QBE in the North American market.

SOLUTION

QBE insures business risks no one else will: jet fighters, tunnel boring machines—even satellite components. And that helps businesses large and small turn potential into opportunity. To bring QBE’s story to life, we turned a little motor into a big character.  In a video shot from the motor’s point of view, we discover “he” is the key component in a bigger picture. His role is to sit on our shoulder, and at just the right time, tap it and say “When really cool stuff happens, did you ever think about who paves the way so it can?”