PROBLEM

Visa Commercial needed to drive awareness for their innovative business solutions in the face of a world that only knows the consumer credit card offering. We needed to reframe the conversation to generate greater awareness of the depth of Visa’s offering, and ultimately drive brand preference and business leads among large and medium-size businesses.

Our target, the CFO, is not only a defined segment, but also an audience whose role is in the midst of rapid transition. Increasingly, they are a partner to the CEO in achieving the vision of the enterprise, charged not only with reporting the past but also creating the future. However, no one is speaking to this mindset.

SOLUTION

Our work helped to demonstrate that Visa is not just a financial solutions provider, but also an intelligence system that helps CFOs meet the demands of today's challenging business environment.